Im Jahr 2017 stieg der Absatz von Sportschuhen in den USA 2 Prozent zu $19.6 Milliarden und die Nachfrage nach Sportschuhen übertraf funktionelle Produkte.
Für die Sneakerindustrie, 2017 wird eines der beliebtesten Jahre der Verkaufsförderung seit Jahrzehnten sein.
Laut der NPD Group, a global information company, unit sales grew 2 percent, with an average price of $58.16.
Meanwhile, the market for women is growing fastest, with sales growing 5 percent from 2016. Men’s footwear was the biggest block in the market, with sales growing by 1% and the children’s market by 1%.
Nike/Brand Jordan、adidas、Skechers、Under Armour&New Balance are the best-selling brand based on U.S. dollar sales in 2017, and adidas is the fastest-growing company in the overall market, with sales growing by more than 50%.
While Nike and Brand Jordan lead the pack in the top 10, adidas has two pairs of shoes this year – Superstar and Tubular Shadow.
I am often asked if there will be an explosion of leisure bubbles soon, and the answer is no. There are no single performance shoes in the top 10 rankings in 2017, which shows that we are in the sportswear fashion cycle. Sports and leisure are dominating the stretch, and the line between sneaker and leisure shoes continues to grow, and brands and retailers must continue to offer products that fit the trend.”Explains Matt Powell, a senior industry consultant at the group’s sports department.of NPD